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Virtual Social Behaviour in JouleBug application
Role (Academic)
Lead Design Researcher
Company
JouleBug by Carimus
Date
October, 2022
Conformity arises due to lack of self awareness.
A deep dive into the behavioural deviances in carbon footprint tracking applications, like JouleBug, through the perspective of climate change. To identify deviances and demystify it by understanding user behaviour through chosen medium and mechanics.
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